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Welcome to Sukurai, the cozy, local, affordable luxury underwear brand that's got your back (and front) covered. Hailing from Hayward, CA and brought to life by USF alumni, our wireless bras and panties nail the sweet spot between support, coverage, and all-day comfort.
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With a wide range of sizes, we embrace every curve and contour. We’re not just selling bras; we're your partners in self-love, crafting pieces that is designed to showcase your natural shape, helping you radiate your inner and outer beauty every single day.
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Our mission is simple yet heartfelt: turn the dreaded bra hunt into a fun treasure hunt. We’re here to listen to your pain points, help you find that mythical perfect fit, and share all the knowledge on taking care of your intimates.
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Say hello to Maggie, the driving force behind Sukurai. With a Master’s in Entrepreneurship and Innovation from USF, she’s a young, passionate entrepreneur committed to shaking up the lingerie industry.
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Drawing inspiration from her family’s longstanding lingerie business, she launched Sukurai to bring stylish, innovative, and well-fitting designs directly to the local community. Like many women, she also struggled with finding the right bra and knew how little most of us know about finding the right one.
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She, too, has been down that road, sifting through countless brands and styles, searching for that one bra that ticks all the boxes. So, who better to understand your needs than someone who’s been there, done that, and decided to create something better just for you?
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So, why should you choose Sukurai? Simply put, we’re not just another underwear label, we're a brand that truly cares. Our designs feature wide side bands and thicker straps, providing support and coverage for everyday wear. Besides, our thin bra pads enhance your natural shape without sacrificing comfort.
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But it’s more than just our products; it's our commitment to you. Maggie personally handles every request, bra measurements to personalized advice, she ensures no one is left out or left hanging. With Sukurai, you get the royal treatment, because you deserve nothing less.
***If you're interested in a specific design or size that we do not currently offer, please let us know and we'll do our best to get it for you. We greatly value your opinion and are committed to continually improving our products, so you can get the best fit.***