Sustain Program
Join, Give Back, and Save:
The Benefits of Our Sustain Program
Enjoy an additional 10% off on top of existing discounts! In-store only. Contact us for exclusive online offers.
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Trade in your old Sukurai bra in-store and get a discount on a brand-new one! For online exchanges, please contact us for more details.
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Recycle your bras and earn stamps! Collect 10 stamps with each new bra purchase to redeem a gift card. In-store only. Contact us for online options.
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Sukurai and The Bra Recyclers

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Sukurai is a new brand specializing in wireless bras, founded by Maggie, a graduate of San Francisco University, who has inherited over 30 years of family expertise in the underwear industry.

As an official Ambassador for The Bra Recyclers, Sukurai is committed to promoting sustainable practices and giving back to those in need.

Donate your gently used bras at Sukurai, and we’ll take care of the rest—helping reduce waste and support underserved communities worldwide.

Who Is The Bra Recyclers?

The Bra Recyclers is a globally recognized organization focused on reducing textile waste and helping underserved communities.

Our Mission

Our mission is to promote a sustainable future by collaborating with retailers and their customers to recycle or reuse lingerie, reduce textile waste, and enhance environmental and community stewardship while also providing job opportunities for individuals with disabilities.

Elaine Birks Mitchell

Elaine Birks Mitchell is the driving force behind The Bra Recyclers, a pioneering social enterprise dedicated to recycling gently loved bras and new underwear for over 15 years. Her commitment has led to donating over four million bras to nonprofits across 29 states and 8 countries, ensuring comfort, confidence, and safety for women of all sizes facing adversity.

Her passion for creating a circular economy drives her to support retailers in finding responsible solutions for disposing of overstock and returns while also incentivizing customers to recycle.